Make-up artists that work for French luxury brand YSL(Yves Saint Laurent) will start offering 45 minute in-store makeup tutorials recorded with Google Glass across the UK. Customers will be able to rewatch these videos so Bianca London for Mail Online wonders if Google Glass tutorials means the end of YouTube beauty stars? I say no and here are 5 reasons:
YouTube fills a void.
It’s hard to ask for help and the intimidation factor is real when you go to a department store or boutique looking for it. Even though most professional MUA’s would say they love questions and are there to help, I understand customers who would rather watch a video. No one wants to ask a stupid question or waste anyone’s time, so being armed with a little info is helpful. YouTube puts that help at your fingertips.
You’re getting one look.
A 45 minute makeover is nothing to sneeze at. It’s possible to get a lot of information about makeup in that time but it’s only one look. There are tons of beauty gurus on YT that have 100’s of videos and they’re putting them out several times a week. No matter how dope your makeover is, it will get stale compared the new looks being uploaded everyday.
Department store lighting can’t compete with good camera work and lighting.
If you watched the video linked above then you probably noticed the shadow being cast on the customer. You probably noticed how far away the camera was from the customer as well. YouTube blows that out of the water because gurus have the ability to light, edit, have close-ups of themselves as products are applied to give the viewer a clearer understanding of what’s going on.
The personal touch
Whether they are makeup enthusiasts or professional MUA’s, people like Marlena of Makeup Geek, Wayne Goss, Erin Scandalous, and Jackie of Makeup Game On Point, have something in common. They’ve built a community with the people who watch their videos regularly. These gurus are friends in the viewers’ heads. They’ve cheered on their personal triumphs and supported them through personal missteps while getting information about eyeshadow, foundation, and blush. That cannot be recreated in 45 mins.
YouTube is free.
With the wealth of information that’s on YouTube it’s going to be hard for anything that costs money to compete with it. That’s probably the main reason companies come to the gurus for product reviews in the first place. They know YouTube is one of the first places a potential customer will go if they want information about product.
So there you have it. I think YouTube and beauty gurus are here to stay and Google Glass isn’t going to change that. What do you think?