The internet is full of conflict. While some people thrive on it to the point of seeking it out, I tend to avoid it. There are positives and negatives to this type of mentality I won’t get into because this post isn’t about me but about you and what you think.
Within the last couple of days these things have been posted on Doe Deere’s Instagram page. Doe Deere is the creator of independent make-up brand Lime Crime.
Some comments on the posts felt the response was justified while others felt it was unprofessional. I’m not exactly sure where I stand with this. I’m not the insulting type. Like I said, I tend to avoid conflict, but I can’t imagine what it’s like for people to try you on a regular basis. We all know some people suddenly become brave because they’re behind a computer screen and not in your face. However, another part of me wonders since the owner/face of a brand possibly has more to lose than some commenter why acknowledge them with vitriol and blemish your brand or persona?
While I like Lime Crime I’m not emotionally invested in the brand. It wouldn’t hurt me to stop using the products because I’ve only purchased one product from them. However, if François Nars(my patronus) did something like this regularly I would be conflicted about continuing to support that brand.
I bring all this up to ask, where do you stand when it comes to these issues? Do you think the face of a brand should always practice a certain level of decorum even in the face of (possibly unfair) criticism/insults or do you think he/she is allowed to defend his/herself without it affecting the brand?
I’d love to hear your thoughts on this so please leave a comment below.