What Am I Suppose To Buy With All These Exclusions?

You may or may not be a fan of Ulta. For those that don’t know Ulta is a beauty destination that provides high end cosmetics, drugstore cosmetics, and salon services all under one roof. The ones I’ve been to tend to be in strip malls and they’re great if you don’t want to deal with a crowded mall just to hit Sephora.

One of the cool things about Ulta is the coupons. Typically you’ll get $3.50 off a $10 or more purchase or 20% off your whole purchase or one item. The drawbacks, however, are the exclusions. Generally it’s some of the high end brands and some of the salon services. On its face this isn’t a big deal. But a search to my blog made me notice something.

Here's what excluded. I'd think the coupon would apply to anything that doesn't fit the exclusions. Guess not.
Here’s what excluded. I’d think the coupon would apply to anything that doesn’t fit the exclusions. Guess not.

The specific search said “ulta 20% off coupon has pictures from urban decay but not letting me use it”. I grabbed my coupon and looked at the exclusions. Urban Decay Naked 3 was excluded(makes sense because it’s new) but not Urban Decay as a whole. So I went to Ulta.com and checked out what they had to offer from Urban Decay.

Everything was excluded from coupons. This made me say WTH! Because if you look at the other side there’s a picture of Urban Decay Primer Potion along with other products as if they’re included in the this 20% off promotion. That’s when I checked the website for the other products in the picture(see links below). All but the Ultra Chi Flat Iron were excluded from the coupons.

Most of these items are excluded too.
Most of these items are excluded too.

It feels false to put some exclusions on the coupon only to find out even more items are excluded once you’re ready to shop. In the end what can truly be done? It’s plain as day on the website, but it still feels like a trick to get you in the door.

If you have one of these coupons will you be using it? Do you feel a bit misled or no?

Bare Minerals Get Started Complexion Kit

Stila Stay All Day Liquid Lipstick

Philosophy Hope In A Jar

Redken Color Extend Shampoo

Smashbox Liquid Halo HD Foundation

Too Faced Sweethearts Perfect Flush Blush


5 thoughts on “What Am I Suppose To Buy With All These Exclusions?”

    1. I know what you mean. It was better when their coupons said they excluded prestige cosmetics. That’s basically everything but the drugstore but at least it’s clear. Thanks for the comment.

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